A custom-made ice cream and flower van in Le Marais district, to celebrate the launch of the Birkenstock 1774 × Repetto capsule collection.
A vintage VW truck positioned near the Birkenstock boutique served custom soft-serve ice creams in the signature colors of the collaboration, complemented by delicate pink and white wallflowers that echo the collection’s graceful aesthetic.
A playful experience inspired by the unique encounter between two heritage houses — blending Birkenstock’s iconic craftsmanship with Repetto’s ballet-inspired elegance.
Event production · Location scouting · Set build · Budgeting · Project management
