To commemorate the 2024 Paris Olympics, New Balance launched an exclusive collection with a limited-edition 990 model, available solely at their La Marais store in Paris.

The store’s striking setup was brought to life by talented artist Franck Pellegrino, with production by Cosi Tutti. Drawing inspiration from the collection's colour palette, Pellegrino created one-of-a-kind custom sofas, lounge chairs, hand-made fabric installations & T-shirts.