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Location scouting for Ponte's SS25 Paris FW presentation.

Breaking with tradition by reappropriating materials, Ponte blurs the lines between art & fashion. For its SS25 collection's presentation, Series Three, the label was looking for a gallery-like space, in the heart of Paris - Le Marais area. For two consecutive season, the brand's location scouting was taken care of by Cosi Tutti.

“The unfiltered boldness of these painfully beautiful pieces and the scope of the artist’s ambition means neutrality of opinion is not an option. Neither is resolution: in the spirit of Méret Oppenheim, Ponte served up not a “déjeuner en fourrure” but a whole feast of fanciful designs that challenge the eye.” Vogue Runway

Location scouting

Credits

Creative direction : Ponte
Styling : Jane How
Photographer : Mark Kean
Casting : Ben Grimes
Hair : Louis Ghewy
Makeup : Gemma Smith-Edhouse

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