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Tiger of Sweden Men Fashion Week debut, showcasing its Fall Winter 2023 collection in a typically parisian setting.

With deep roots in craftsmanship and heritage, Paris Men's Fashion Week offered the perfect stage for Tiger Of Sweden to showcase its latest creations.

The mood of the showroom was aligned with the swedish inprint Fall/Winter 2023 campaign, inspired by the Swedish Royal Palace and Kulturhuset. The location was carefully chosen for its authentical artistic feel : a painter's & sculptor studio magnified by an original Eiffel steel glassroof, hidden within a typically parisian passage in Le Marais.

Showroom production · Location scouting · Budgeting · Project management

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