The chosen location was the Galerie Courbe in Le Grand Palais, in the heart of historical Paris. The discovery was embodied as a journey through various rooms, to envision the metaphor of the fragrance as a modern, adventurous woman. Inspired by the settings of Ricardo Bofill's architecture seen in the TV and print campaign, the event set-up displayed a majestic entrance, a Salon des Parfums, a screening room and an elegant lunch area.

Project produced as Iconoclast Special