For September 2025 fashion week, creative directors Concept designed a scenography that contrasts western perspective with eastern harmony, using the ancestral Sǔn Mǎo joinery technique, framing the room using geometry and light to focus on the collection volumes and détails. The show was hosted at the landmark location La Monnaie de Paris.

Cosi Tutti took care of the whole event, from location scouting to back and front of house production.